MG iSmart Infotainment System HMI by Star |
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| DESIGN DETAILS | |||||
| DESIGN NAME: MG iSmart PRIMARY FUNCTION: Infotainment System HMI INSPIRATION: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception. UNIQUE PROPERTIES / PROJECT DESCRIPTION: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Timeline January 2019 until May 2019 HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. FITS BEST INTO CATEGORY: Vehicle, Mobility and Transportation Design |
PRODUCTION / REALIZATION TECHNOLOGY: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design. SPECIFICATIONS / TECHNICAL PROPERTIES: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand. TAGS: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-26 11:34:36 TEAM MEMBERS (2) : Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer. and From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager. IMAGE CREDITS: Star, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SAIC Overseas Intelligent Mobility Technology Co., Ltd. PROFILE: SAIC Motor Corporation Limited is a Chinese state owned automotive design and manufacturing company headquartered in Shanghai China with multinational operations. SAIC Motor s business covers the research production and sales of both passenger and commercial vehicles. It is actively promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as smart driving. |
| AWARD DETAILS | |
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Mg Ismart Infotainment System Hmi by Star is Winner in Interface, Interaction and User Experience Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Star. · Click here to register inorder to view the profile and other works by Star. |
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