Inspired by Einstein's theory of "General Relativity", which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high.

Design Action & Associates LTD is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world.

Design Action & Associates LTD base on Hong Kong and established in 2014. Design Action is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world. According to different business nature, market strategy and positioning, we give a series of visual integration and parallel functions to match our clients’ business concepts. Our tailor-made services have been provided to cinemas, sale centers, shops, restaurants, residential etc. People-oriented design has been the core objective of Design Action, we deeply believes an excellent designed product is a result of good communications between customers and designers.