.countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. in the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space." />
 

Gravity Cinema by Design Action

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DESIGN DETAILS
DESIGN NAME:
Gravity

PRIMARY FUNCTION:
Cinema

INSPIRATION:
"When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." <Lecture Notes on General Relativity> . Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.

OPERATION / FLOW / INTERACTION:
This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.

PROJECT DURATION AND LOCATION:
The project finished in Jan 2020 in Shanghai, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board

SPECIFICATIONS / TECHNICAL PROPERTIES:
2800 Sq.m

TAGS:
cinema, white, gravity, entertainment, film, movie, theatre, interior, design action

RESEARCH ABSTRACT:
The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.

CHALLENGE:
The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.

ADDED DATE:
2021-02-26 08:26:44

TEAM MEMBERS (2) :
Creative Director: Vincent Li and Designer: Mancy Li

IMAGE CREDITS:
Design Action

PATENTS/COPYRIGHTS:
Design Action

Visit the following page to learn more: http://designaction.com.hk
CLIENT/STUDIO/BRAND DETAILS
NAME:
Design Action

PROFILE:
Design Action & Associates LTD base on Hong Kong and established in 2014. Design Action is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world. According to different business nature, market strategy and positioning, we give a series of visual integration and parallel functions to match our clients’ business concepts. Our tailor-made services have been provided to cinemas, sale centers, shops, restaurants, residential etc. People-oriented design has been the core objective of Design Action, we deeply believes an excellent designed product is a result of good communications between customers and designers.

NOMINATION DETAILS

Gravity Cinema by Design Action is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Gravity Cinema by Design Action is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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