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Akitoshi Imafuku Be Side Cafe and Beauty
Be Side Cafe and Beauty is Bronze Design Award winner in 2020 - 2021 Interior Space and Exhibition Design Award Category.
Be Side Cafe and Beauty

For new challenge of Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history, so, they adopted the iconic wisteria arbor of their flagship store to the design of the whole entrance. Not only this dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people, but it also functions as outside seating for their customers.

Be Side Cafe and Beauty
Akitoshi Imafuku Be Side
Akitoshi Imafuku Cafe and Beauty
Akitoshi Imafuku design
Akitoshi Imafuku design
Funabashiya

“Funabashiya” was founded in 1805 in Tokyo, Japan. The founder was from Funabashi in Tokyo where was famous for good quality wheat at the time, and he invested “kuzu-mochi (arrowroot mochi)” using the wheat starch for the worshippers visiting a famous shrine near the store. Their arrowroot mochi became one of the specialty of Tokyo at the time, and it is still being loved by people in Japan after over 200 years.