BE:SIDE Cafe and Beauty by Akitoshi Imafuku and Lily Sugiyama

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DESIGN DETAILS
DESIGN NAME:
BE:SIDE

PRIMARY FUNCTION:
Cafe and Beauty

INSPIRATION:
Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer. For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in January 2020 and finished in July 2020 in Shibuya, Japan

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Japanese design, wisteria arbor, wood, simple

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-26 01:39:54

TEAM MEMBERS (4) :
Lead Design: Akitoshi Imafuku (supermaniac inc.), Design: Lily Sugiyama (supermaniac inc.), Lighting Plan: Hiroshi Enami (L GROW) and Construction: Yashima Creation

IMAGE CREDITS:
Daisuke Shima (ad hoc Inc.)

Visit the following page to learn more: http://beside-natural.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Funabashiya

PROFILE:
“Funabashiya” was founded in 1805 in Tokyo, Japan. The founder was from Funabashi in Tokyo where was famous for good quality wheat at the time, and he invested “kuzu-mochi (arrowroot mochi)” using the wheat starch for the worshippers visiting a famous shrine near the store. Their arrowroot mochi became one of the specialty of Tokyo at the time, and it is still being loved by people in Japan after over 200 years.

NOMINATION DETAILS

Be:side Cafe and Beauty by Akitoshi Imafuku and Lily Sugiyama is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Be:side Cafe and Beauty by Akitoshi Imafuku and Lily Sugiyama is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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