Victorialand Beauty is the first skincare brand to make accessibility to the visually impaired community a priority in all packaging. Each carton and primary features the CyR.U.S. System, a trademarked tactile recognition system. The raised symbols help the user navigate the product, while the raised QR codes link to audio-enabled product detail. In addition to these groundbreaking innovations, BBCA upgraded the brand’s colors and created dynamic patterns to convey the brand’s joyful personality

Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing. Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively. The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.