Beauty Packaging Skincare Brand Packaging by Base Beauty Creative Agency |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Beauty Packaging PRIMARY FUNCTION: Skincare Brand Packaging INSPIRATION: VLB Founder, Victoria, wanted to create packaging that reflected her boundless positivity and included a system of raised symbols (moisturizer, oil, sleep mask, lip treatment) on primary and secondary packaging to help the visually impaired navigate the products. This was inspired by watching her then 4 year old son navigate his own world with a rare visual impairment. These symbols needed to feel uniquely distinct to the user while feeling aesthetically integrated in the overall package design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Victorialand Beauty is the first skincare brand to make accessibility to the visually impaired community a priority in all packaging. Each carton and primary features the CyR.U.S. System, a trademarked tactile recognition system. The raised symbols help the user navigate the product, while the raised QR codes link to audio-enabled product detail. In addition to these groundbreaking innovations, BBCA upgraded the brand’s colors and created dynamic patterns to convey the brand’s joyful personality OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Cosmetics, Beauty, Innovation, Symbols, Inclusivity RESEARCH ABSTRACT: - CHALLENGE: The visually imparied community is often neglected when it comes to package design. While occasionally, braille is included in packaging, only a small percentage of the visually impaired actually know how to read it. VLB conducted primary research in partnership with The Lighthouse for the Blind. During this research phase, visually imparied adults explored and assessed our dimensional designs to determine if they were tactilely distinct enough to be useful in their daily living. Modifications using their feedback were incorporated into the final designs. ADDED DATE: 2021-02-24 20:14:56 TEAM MEMBERS (2) : Designer: Elisa Vitale and Creative Director: Jodi Katz IMAGE CREDITS: Photographer: Amy Schneider |
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| AWARD DETAILS | |
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Beauty Packaging Skincare Brand Packaging by Base Beauty Creative Agency is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Base Beauty Creative Agency. · Click here to register inorder to view the profile and other works by Base Beauty Creative Agency. |
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