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PepsiCo Design & Innovation Pepsi SHFW Beverage
Pepsi SHFW Beverage is Silver Design Award winner in 2020 - 2021 Packaging Design Award Category.
Pepsi SHFW Beverage

For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.

Pepsi  SHFW Beverage
PepsiCo Design & Innovation Pepsi  SHFW
PepsiCo Design & Innovation Beverage
PepsiCo Design & Innovation design
PepsiCo Design & Innovation

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.