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| DESIGN DETAILS |
DESIGN NAME:
Pepsi X SHFW
PRIMARY FUNCTION:
Beverage
INSPIRATION:
The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Packaging, Beverage
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2021-02-17 19:21:37
TEAM MEMBERS (1) :
PepsiCo Design & Innovation
IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
PepsiCo Design & Innovation
PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
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Did you like Pepsico Design and Innovation's Packaging Design?
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NEWS Results will be Announced to Public on April 15, 2026.
Visit this page on April 15, 2026 to see the worlds' leading designs, ideas, trends and concepts in 2026.
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