Austria's innovation leader in brewing Brau Union Osterreich published an Austrian beer culture report in 2020. It represents a survey of the Austrian beer culture, seeking to improve it constantly. A study was carried out across Austria in cooperation with the market research institute. It is representative for Austria's population and therefore delivers many important insights. Questions about the importance of beer specialties, drinking habits, raw materials and sustainable beer production were answered in a representative manner.

Beer is a cultural heritage that has never lost its place in society throughout history. Brau Union Osterreich is committed to this deeply rooted beer culture in Austria. For this reason, Austria's innovation leader in brewing, Brau Union Osterreich, published an Austrian beer culture report in 2020: It is a survey on Austrian beer culture that is to be continuously improved. A representative study was carried out across Austria in cooperation with the market research institute. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty, beer drinks and non-alcoholic products were answered in a representative manner.

Brau Union Österreich distributes more than 5 million hectolitres of beer in just one year with the support of 15 leading beer brands, over 100 beer types and constant innovation. The company stands for international premium brands such as Heineken, Desperados, Sol or ciders like Strongbow and Stibitzer, Austrian top brands like Gösser, Schwechater, Edelweiss wheat beer, non-alcoholic Schlossgold and brands with a strong regional relevance such as Zipfer, Puntigamer, Wieselburger, Kaiser, Schladminger, Reininghaus, Villacher and Fohrenburger. 2,700 employees throughout Austria ensure that around 49,000 customers and millions of beer lovers throughout the country are supplied with beer. It goes without saying that Brau Union Österreich focuses on the best raw ingredients, highest quality and sustainable production – both in terms of the environment and society. Thus, Brau Union Österreich has been awarded the “GREEN BRAND” rating. Brau Union Österreich has been part of the international Heineken family since 2003.