Beer Culture 2020 Report by Gabriela Maria Straka |
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| DESIGN NAME: Beer Culture 2020 PRIMARY FUNCTION: Report INSPIRATION: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly. OPERATION / FLOW / INTERACTION: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form. PROJECT DURATION AND LOCATION: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020. |
PRODUCTION / REALIZATION TECHNOLOGY: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency. The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage SPECIFICATIONS / TECHNICAL PROPERTIES: Format closed 280 x 215 mm Format open 280 x 430 mm Extent 4 cover pages and 64 content pages Circulation 1700 TAGS: beer culture report, beer culture, beer, market research, Austria RESEARCH ABSTRACT: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians. CHALLENGE: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics. Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. ADDED DATE: 2021-02-15 12:30:40 TEAM MEMBERS (3) : Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA, Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA and Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH IMAGE CREDITS: Brau Union Österreich AG PATENTS/COPYRIGHTS: Copyrights belong to Brau Union Österreich AG, 2020 |
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| Visit the following page to learn more: http://www.brauunion.at/en/ | |||||
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NAME: Brau Union Österreich AG PROFILE: Brau Union Österreich distributes more than 5 million hectolitres of beer in just one year with the support of 15 leading beer brands, over 100 beer types and constant innovation. The company stands for international premium brands such as Heineken, Desperados, Sol or ciders like Strongbow and Stibitzer, Austrian top brands like Gösser, Schwechater, Edelweiss wheat beer, non-alcoholic Schlossgold and brands with a strong regional relevance such as Zipfer, Puntigamer, Wieselburger, Kaiser, Schladminger, Reininghaus, Villacher and Fohrenburger. 2,700 employees throughout Austria ensure that around 49,000 customers and millions of beer lovers throughout the country are supplied with beer. It goes without saying that Brau Union Österreich focuses on the best raw ingredients, highest quality and sustainable production – both in terms of the environment and society. Thus, Brau Union Österreich has been awarded the “GREEN BRAND” rating. Brau Union Österreich has been part of the international Heineken family since 2003. |
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Beer Culture 2020 Report by Gabriela Maria Straka is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Gabriela Maria Straka. · Click here to register inorder to view the profile and other works by Gabriela Maria Straka. |
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