add_circle
playlist_add_check
photo_camera
contact_support
favorite
euro_symbol
shopping_cart
Yingbo Qiao Don't Lose Your Biculutural Integrated Advertising Campaign
Don't Lose Your Biculutural Integrated Advertising Campaign is Silver Design Award winner in 2020 - 2021 Advertising, Marketing and Communication Design Award Category.
Don't Lose Your Biculutural Integrated Advertising Campaign

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

Don't Lose Your Biculutural Integrated Advertising Campaign
Yingbo Qiao Don't Lose Your Biculutural
Yingbo Qiao Integrated Advertising Campaign
Yingbo Qiao design
Yingbo Qiao design
Yingbo Qiao

I set up my preoccupation with graphic design and advertising in Beijing, where I worked as an art director and creative director for many years, until I decided to swop the great wall to golden gate bridge in 2013. Rooted in graphic design, my work is fueled by ongoing engagement with contemporary art and culture, I believe that great idea should elicit a strong willingly response from its intended audience. For that matter, it must connect emotionally. Connecting because it's authentic, thought provoking, inspiring, relatable, inspiring, and culturally relevant. Connecting because this era needs flexibility and nimbleness. Thus, never stick on a piece of scenery in your creative journey. Mixing things up, which gives us the fresh perspective to create, innovate, and reflect the world that all of us live in.

Sparrow Creative Lab

Sparrow Creative Lab is an independent creative agency and graphic design consultant, specializing in visual communication, brand strategy and holistic brand experiences. Rooted in advertising design, our work is fueled by an ongoing engagement with contemporary culture and art, design and mix media.