The task was to present an internet food blog printed in a magazine. The layout is inspired by the placement of the photos and the layout grid of Screen Design. The strengths of print compared to the internet are played out.The most important cornerstones of the magazine are haptically appealing paper, elaborate binding, design with a lot of empty space and outstanding typography. Traditional visual habits are broken. The resulting visual tension accompanies the reader through the magazine. Each recipe is prominently presented on a double-page spread.

Gerhard Kirchschläger is a specialist in the use of typography. Typography is always the starting point for branding and editorial projects. He also teaches typography and layout at the University of Art in Linz. His office has received many international awards in recent years - such as the TDC Type Directors Club, Red Dot Communication Design, Berliner Type, IF Design Award, German Design Award ...

Gerhard Kirchschläger is a studio for graphic design in Wels, Austria. Design and typography is our lead discipline. Our work focuses on books, magazines, corporate design and brand design. Our clients are mainly in the art and culture sector. Typography is always the starting point for branding and editorial projects. Gerhard Kirchschläger is also a university lecturer for layout and typography at the Linz University of Art.