Better than Perfect Magazine by Gerhard Kirchschlaeger |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Better than Perfect PRIMARY FUNCTION: Magazine INSPIRATION: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main idea: to put an internet food blog on paper. The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. OPERATION / FLOW / INTERACTION: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list. PROJECT DURATION AND LOCATION: The project started in july 2020 and finished in december 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: recycled paper made of birch, hp indigo digital printing SPECIFICATIONS / TECHNICAL PROPERTIES: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching TAGS: Magazine, Photography, Typography RESEARCH ABSTRACT: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount. CHALLENGE: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography. ADDED DATE: 2021-02-04 14:33:09 TEAM MEMBERS (1) : Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger IMAGE CREDITS: Photographer Karin Stöttinger PATENTS/COPYRIGHTS: no IP / PATENTS / COPYRIGHTS |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Gerhard Kirchschlaeger PROFILE: Gerhard Kirchschläger is a studio for graphic design in Wels, Austria. Design and typography is our lead discipline. Our work focuses on books, magazines, corporate design and brand design. Our clients are mainly in the art and culture sector. Typography is always the starting point for branding and editorial projects. Gerhard Kirchschläger is also a university lecturer for layout and typography at the Linz University of Art. |
| AWARD DETAILS | |
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Better Than Perfect Magazine by Gerhard Kirchschlaeger is Winner in Print and Published Media Design Category, 2020 - 2021.· Read the interview with designer Gerhard Kirchschlaeger for design Better than Perfect here.· Press Members: Login or Register to request an exclusive interview with Gerhard Kirchschlaeger. · Click here to register inorder to view the profile and other works by Gerhard Kirchschlaeger. |
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