The goal of this project was to provide Self Help Graphics and Art with a new identity that embraces the community arts center's value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist. Inspired by the grid structure within the Aztec and Maya hieroglyphs, David Jimenez created a custom typeface and logotype. The final logotype was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics and Art printmaking identity.

David Jimenez was born and raised in Los Angeles, who overcame a lot of risks and challenges to find his calling in design. His saturated with the culture of the city and believes its qualities are reflected in the way he approaches design, where he embraces the imperfections to create perfections. 

 David Jimenez believes that design is at its best when it serves society by giving truth, authenticity and emotional impact. He connects with projects the raise awareness, social change or activism. David Jimenez believes that design is open-ended and a solution in social change.

Self Help Graphics and Art fosters the creation and advancement of new art works by Chicana/o and Latinx artists through experimental and innovative printmaking techniques and other visual art forms. We are an organization rooted in community; and since 1973, have been at the intersection of arts and social justice, providing a home that fosters the creativity and development of local artists. They establish international collaborations and partnerships nation-wide and create world-wide cultural exchanges.