Self Help Graphics and Art Rebranding by David Jimenez

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DESIGN DETAILS
DESIGN NAME:
Self Help Graphics and Art

PRIMARY FUNCTION:
Rebranding

INSPIRATION:
Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster size 28"x 40" inches Newspaper booklet 11.378" x 14.9606" inches. Screen printed, laser cut and letterpress.

TAGS:
Grid, Geometric, Typeface, Typographic

RESEARCH ABSTRACT:
Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.

CHALLENGE:
Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation. The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.


ADDED DATE:
2021-02-02 06:45:52

TEAM MEMBERS (1) :
David Jimenez

IMAGE CREDITS:
David Jimenez, 2020.

Visit the following page to learn more: http://www.david-j.info
CLIENT/STUDIO/BRAND DETAILS
NAME:
David Jimenez

PROFILE:
Self Help Graphics and Art fosters the creation and advancement of new art works by Chicana/o and Latinx artists through experimental and innovative printmaking techniques and other visual art forms. We are an organization rooted in community; and since 1973, have been at the intersection of arts and social justice, providing a home that fosters the creativity and development of local artists. They establish international collaborations and partnerships nation-wide and create world-wide cultural exchanges.

NOMINATION DETAILS

Self Help Graphics and Art Rebranding by David Jimenez is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Self Help Graphics and Art Rebranding by David Jimenez is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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