To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.

Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, He founded the creative agency Absolutely Shock You Studio in Shanghai which provided customers with brand design, visual system and art guidance services. His work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Becoures of his unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, he has won client’s recognition and numerous international and domestic awards.

Jiaxing Nanhu International Experimental School was organized in April, 1998. It’s the first private corporation management that is government owned school. In 2002 we started using the BOT system to finance and rebuild our school. The school follows the philosophy that A modernized school, with a bright future. The school is over 50000 square meters large and has a floor space of more than 30000 square meters. The environment of the campus is tranquil. It resembles the botanical garden. The buildings complex designs and leisure space gives the school its own uniqueness. The campus’s attractions differ from many other schools in the county. It has playgrounds, an indoor swimming pool, a tennis court and many other sports related features. Furthermore, it has a 24 hour internet access, a patrol system after curfew and so on. Since we have all these modernized technological devices, our school’s education level is obviously outstanding. we believe that teaching science and research makes a promising school, so we insist on educational reform, educational experiments and innovation.