Colorful Childhood Visual Identity by Yuchen Chen |
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| DESIGN NAME: Colorful Childhood PRIMARY FUNCTION: Visual Identity INSPIRATION: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo, The logo is a clean and distinct design with only two figures that denote the number 20, It have both the function of information communicating and decorative as a character image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To celebrate the 20th anniversary of School founding, a series of events and publications are launched with a cohesive visual identity. The designer designed a whole set of visual proposals and through illustration and color, The anniversary event visual identity design create a friendly atmosphere. OPERATION / FLOW / INTERACTION: The designer designed a whole set of the anniversary event visual identity to create a friendly atmosphere. He hope immerse students, parents and teachers in the festive mood through unified visual graphics design. PROJECT DURATION AND LOCATION: The project started in January 2018 in Jiaxing, Zhejiang, China and finished in April 2018 in Jiaxing, Zhejiang, China, and was exhibited in Jiaxing Nanhu International Experimental School in April 2018. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designer designed a whole set of the anniversary visual identity which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design. SPECIFICATIONS / TECHNICAL PROPERTIES: Invitation Letter: Width 130mm x Height 190mm, Event Program Card: Width 130mm x Height 190mm, Sticker: Width 40mm x Height 100mm, Anniversary Poster: Width 594mm x Height 420mm, Tote Bag: Width 330mm x Height 380mm, Pass Card: Width 54mm x Height 86mm, Comic Book (Student's Manga Work Portfolio): Width 190mm x Height 190mm x Depth 13.5mm 156 Pages, Festivals Flag(A): Width 600mm x Height 1600mm, Festivals Flag(B): Width 400mm x Height 1200mm, Running Flag (Big Size): Width 1920mm x Height 1280mm, Running Flag (Small Size): Width 300mm x Height 120mm, Tape: Diameter 50mm x Height 15mm, Gift Box: Width 300mm x Height 200mm x Depth 30mm, Stage LED Wall(Size A): Width 10000mm x Height 5000mm, Stage LED Wall(Size B):Width 2500mm x Height 5000mm, Signature Wall: Width 8000mm x Height 4000mm x Depth 800mm, Photo Cutout Boards: Width 6800mm x Height 3000mm. TAGS: Anniversary, Visual Identity Design, Branding Design, Typography, School Culture, Festivals, Logotype. RESEARCH ABSTRACT: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image. CHALLENGE: The designer researched the structure of landmark sculptures in school, He realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image. ADDED DATE: 2021-01-28 07:01:11 TEAM MEMBERS (1) : IMAGE CREDITS: Yuchen Chen, 2020. |
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NAME: Jiaxing Nanhu International Experimental School PROFILE: Jiaxing Nanhu International Experimental School was organized in April, 1998. It’s the first private corporation management that is government owned school. In 2002 we started using the BOT system to finance and rebuild our school. The school follows the philosophy that A modernized school, with a bright future. The school is over 50000 square meters large and has a floor space of more than 30000 square meters. The environment of the campus is tranquil. It resembles the botanical garden. The buildings complex designs and leisure space gives the school its own uniqueness. The campus’s attractions differ from many other schools in the county. It has playgrounds, an indoor swimming pool, a tennis court and many other sports related features. Furthermore, it has a 24 hour internet access, a patrol system after curfew and so on. Since we have all these modernized technological devices, our school’s education level is obviously outstanding. we believe that teaching science and research makes a promising school, so we insist on educational reform, educational experiments and innovation. |
| AWARD DETAILS | |
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Colorful Childhood Visual Identity by Yuchen Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yuchen Chen. · Click here to register inorder to view the profile and other works by Yuchen Chen. |
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