The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.

A teacher, professor and creative director of Shenzhen Technology University , he is committed to the research and practice of green design for products and the growth of innovation in enterprises. Received a series of outstanding achievements such as the first Chairman's Award in China in 40 years of the World Star Packaging Award, the first Gold Award in China of the German if Packaging Award, and the Silver Award in Italy by design

Huazhong Agricultural University ( HZAU ) is based in Wuhan, Hubei province in central China. It was founded during the Qing Dynasty in 1898 by Zhang Zhidong – then the governor of Hubei and Hunan province – as the first Agricultural School in China. With a history tracing back to The Hubei Farming School founded that same year, HZAU enjoys a history of over 120 years. Over 30 years, Huazhong Agricultural University aspires to be the promoter of higher education with a global reputation. We also aim to become a leader in talent development and technological innovation in the fields of agriculture and life sciences, while working with a group of world-famous scholars. We train a large number of innovative talents with global competence, and have achieved influence on the world's scientific, technological and industrial development.