TongChuang Design Packaging by Yongjun Chen

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DESIGN DETAILS
DESIGN NAME:
TongChuang Design

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.

OPERATION / FLOW / INTERACTION:
Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.

PROJECT DURATION AND LOCATION:
Shenzhen,2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Large packaging:185*102*182mm Mediumpackaging:185*102*125mm

TAGS:
Structural innovation, minimalist packaging, green

RESEARCH ABSTRACT:
Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.

CHALLENGE:
Minimal packaging, simple and mature technology, convenient for production and use

ADDED DATE:
2021-01-21 01:13:49

TEAM MEMBERS (3) :
Lin Li,, Yongjun Chen, and Zhiguo Liu

IMAGE CREDITS:
Yongjun Chen, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Huazhong Agricultural University

PROFILE:
Huazhong Agricultural University ( HZAU ) is based in Wuhan, Hubei province in central China. It was founded during the Qing Dynasty in 1898 by Zhang Zhidong – then the governor of Hubei and Hunan province – as the first Agricultural School in China. With a history tracing back to The Hubei Farming School founded that same year, HZAU enjoys a history of over 120 years. Over 30 years, Huazhong Agricultural University aspires to be the promoter of higher education with a global reputation. We also aim to become a leader in talent development and technological innovation in the fields of agriculture and life sciences, while working with a group of world-famous scholars. We train a large number of innovative talents with global competence, and have achieved influence on the world's scientific, technological and industrial development.

NOMINATION DETAILS

Tongchuang Design Packaging by Yongjun Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tongchuang Design Packaging by Yongjun Chen is Winner in Packaging Design Category, 2020 - 2021.



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