When designing Beimu flagship store, Huson, director of ODO office, hopes to further enhance the brand through space design strategy. While grasping customers' psychology in the new business era, designer do not deliberately cater to customers, but adopt unique aesthetic taste, advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. At the same time, designer strive to create the symbol and spirit of the brand.

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beimu Guancheng Banner flagship store is located next to the East Longitudinal Road of Discovery Oriental Venice Square, surrounded by many large commercial centers and international brand merchants. The client hopes to further improve its brand paradigm through spatial design strategy. As a new force in the local brand, beimu advocates to simplify life and pursue the return wisdom from 1 to 0. Based on the idea of brand, the designer's creative logic consists of three parts: the change of business model and the pinch of consumer psychology under the background of the big times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization; The gradual design refinement technique begins with the concept of form.