Beimu Flagship Store by Huson

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DESIGN DETAILS
DESIGN NAME:
Beimu

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy. The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form

OPERATION / FLOW / INTERACTION:
How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking. Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.

PROJECT DURATION AND LOCATION:
The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The store is about 40M(L)*20M(W and covers an area of 800 square meters.

TAGS:
Flagship store, BEIMU Home, Commercial Exhibition, OD·O office

RESEARCH ABSTRACT:
the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.

CHALLENGE:
Symbol and spirit communication of brand building

ADDED DATE:
2021-01-17 09:31:18

TEAM MEMBERS (7) :
HUSON, Zhou Yanjie, Yi Yongxian, Lin Wuyuan, Ye Bohui, Tang Xiaobo and

IMAGE CREDITS:
Picture#0000:photographer Ouyang yun,2020
Picture#0001:photographer Ouyang yun,2020
Picture#0002:photographer Ouyang yun,2020
Picture#0003:photographer Ouyang yun,2020
Picture#0004:photographer Ouyang yun,2020

Visit the following page to learn more: http://mrw.so/5zFSib
CLIENT/STUDIO/BRAND DETAILS
NAME:
BEIMU HOME

PROFILE:
beimu Guancheng Banner flagship store is located next to the East Longitudinal Road of Discovery Oriental Venice Square, surrounded by many large commercial centers and international brand merchants. The client hopes to further improve its brand paradigm through spatial design strategy. As a new force in the local brand, beimu advocates to simplify life and pursue the return wisdom from 1 to 0. Based on the idea of brand, the designer's creative logic consists of three parts: the change of business model and the pinch of consumer psychology under the background of the big times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization; The gradual design refinement technique begins with the concept of form.

NOMINATION DETAILS

Beimu Flagship Store by Huson is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Beimu Flagship Store by Huson is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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