Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.

Plus X is a creative partner who designs Brand eXperience. They design the elements to accurately deliver the goal that the brand pursues in the various communication points to the users and provide the optimal design solution accordingly. They are carrying out projects with experts from various fields such as BX Strategy, BX Design, UX / UI Design, Development, Motion Graphic Design and Product Design. Creating the best synergy, they have been doing wonderful project like BTS, YG ENTERTAINMENT, 11STREET, DOOTA, L.POINT, 29CM, ID FRAME etc.

Krafton is Korea's major game development company known for owning and releasing 'Player Unknown's Battleground', the highly successful survival shooting game. It was established in 2007 and has become a household name in game development in the country, and the third-largest in terms of revenue.