The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another. The different areas have been designed to offer immersive experiences.

Certainly one of the most innovative Italian and international designers, creative, eclectic, multi-faceted, passionate about the Retail and Fashion world, with a holistic approach to the project and an Innovative, Futuristic, Anthropocentric vision, oriented to the involvement of emotions. Over 22 national and international retail design awards won in recent years. First Italian to win the ”Global POPAI Award“ in Las Vegas and for 2 times the ”International Store Design Awards“ Recently awarded in New York. His life is a continuous pollination by different contexts and experiences that sprout, flourish, fructify, explode to life. Before and after his studies he has cultivated many passions, from fashion to design, to car competitions, from music to motor sciences, from psychology to the psycho-physical preparation of astronauts. Stimuli with which he increasingly enriches his creative flair, combining it with the practicality and functionality typical of the Retail world. "Retail design is the expression of a long process, which starts from the analysis of consumers from market-related innovations and products in a specific historical context, from the analysis of competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their soul and value in their essence to create a strong emotional bond between the environment, product, customer and the brand " Fueled by a strong desire to go beyond ordinary boundaries, he brings into his projects a vision oriented to emotional involvement, to the well-being of people, anthropocentric and innovative. He is one of the authors of the book Retail Design and Marketing (FrancoAngeli publisher) and among the teachers of Poli.Design in Milan. Many publications on national and international magazines including VSMD, Retail Environments, Shop Style. Among the books: Retail Space "Small Stores" and Store Of The Year No. 21 (RSD USA). Some of his Innovative projects: Spazio Lenovo, Huawei Experience Store, Honor store, Pirelli Tire "The Tire of the Future", Dr. Fleming "The Pharmacy of the Future", New Balance Store, Pepsi Concept

Alessandro Luciani, certainly among the most innovative Italian and international designers, visionary, creative, Innovator, eclectic, multifaceted, passionate about the world of Retail, Home and Fashion, with a holistic approach to the project. Over 21 national and international design awards won in recent years. First Italian to win the "Global POPAI Award" in Las Vegas and twice the "International Store Design Awards" awarded in New York, not least the "German Design Awards" in 2019 Fueled by a strong desire to go beyond ordinary boundaries, he brings in his projects a vision oriented to strong emotional involvement, to the creation of new Human experiences, to the well-being of people, to respect for the world in which we live, anthropocentric, innovative and futuristic. "Design must be useful to improve the quality of life, the state of well-being of people, take into account their differences and be able to convey extraordinary emotions, so that the" Luxury of well-being "can be for everyone" His life is a continuous pollination from different contexts and experiences that sprout, flourish, bear fruit, explode into life. Before and after his studies, he cultivated many passions. From fashion to design, to car racing, from music to motor science, from psychology to the psycho-physical preparation of astronauts, to the art of pastry-making. Stimuli with which his creative flair is enriched in an increasingly surprising way, combining it with the practicality and functionality of everyday life. "Retail design is the expression of a long process, which starts from the analysis of consumers from the innovations linked to the market and products in a precise historical context, from the analysis of the competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their value in their essence to create a strong emotional bond between environment, product, customer and the brand "