Spazio Lenovo Flagship store by Alessandro Luciani |
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| DESIGN NAME: Spazio Lenovo PRIMARY FUNCTION: Flagship store INSPIRATION: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives. Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Concept store of about 900 square meters spread over two floors. One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. OPERATION / FLOW / INTERACTION: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano PROJECT DURATION AND LOCATION: The project started in May 2020 in Milano - Italy and finished in September 2020 FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Dichroic glass, LedWall, Wood, SPECIFICATIONS / TECHNICAL PROPERTIES: The store is spread over two floors for a total of 900 square meters TAGS: Spazio Lenovo, Alessandro Luciani Designer, Retail Design, RESEARCH ABSTRACT: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products CHALLENGE: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display ADDED DATE: 2021-01-09 18:16:37 TEAM MEMBERS (2) : Alessandro Luciani and Grottini srl IMAGE CREDITS: Lenovo Italy |
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NAME: Alessandro Luciani PROFILE: Alessandro Luciani, certainly among the most innovative Italian and international designers, visionary, creative, Innovator, eclectic, multifaceted, passionate about the world of Retail, Home and Fashion, with a holistic approach to the project. Over 21 national and international design awards won in recent years. First Italian to win the "Global POPAI Award" in Las Vegas and twice the "International Store Design Awards" awarded in New York, not least the "German Design Awards" in 2019 Fueled by a strong desire to go beyond ordinary boundaries, he brings in his projects a vision oriented to strong emotional involvement, to the creation of new Human experiences, to the well-being of people, to respect for the world in which we live, anthropocentric, innovative and futuristic. "Design must be useful to improve the quality of life, the state of well-being of people, take into account their differences and be able to convey extraordinary emotions, so that the" Luxury of well-being "can be for everyone" His life is a continuous pollination from different contexts and experiences that sprout, flourish, bear fruit, explode into life. Before and after his studies, he cultivated many passions. From fashion to design, to car racing, from music to motor science, from psychology to the psycho-physical preparation of astronauts, to the art of pastry-making. Stimuli with which his creative flair is enriched in an increasingly surprising way, combining it with the practicality and functionality of everyday life. "Retail design is the expression of a long process, which starts from the analysis of consumers from the innovations linked to the market and products in a precise historical context, from the analysis of the competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their value in their essence to create a strong emotional bond between environment, product, customer and the brand " |
| AWARD DETAILS | |
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Spazio Lenovo Flagship Store by Alessandro Luciani is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Alessandro Luciani. · Click here to register inorder to view the profile and other works by Alessandro Luciani. |
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