Primary Residence is an alphabet design that represents abstract architectural forms in typography with three primary colors: red, blue, and yellow. The inspiration originally came from the Bauhaus movement. That was also inspired by the design of stairs and windows from different parts of the world. Each letter and number represents a small part of the buildings without any apparent entry or existence. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

A creative owner based in New York and that enjoys more than storytelling and bringing ideas to life through design. The works span across a variety of disciplines including digital social, typography, branding, event production, and motion media. The notable clients include Google, Evolution Fresh, Coke Cola, Coach, Estée Lauder, American Express, Macallan, among others. And also produces creative content for top American entertainment brands and some of the world's largest beauty brands.