Primary Residence Type Design by Tianzhen Evleen Huang

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DESIGN DETAILS
DESIGN NAME:
Primary Residence

PRIMARY FUNCTION:
Type Design

INSPIRATION:
The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow. Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

OPERATION / FLOW / INTERACTION:
This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.

PROJECT DURATION AND LOCATION:
This project started in March 2020 in New Jersey.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Started the sketches on paper, based on real architecture photography.

SPECIFICATIONS / TECHNICAL PROPERTIES:
When the letter designs are applied to products, each one of them is given a unique identifying number.

TAGS:
Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist

RESEARCH ABSTRACT:
Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.

CHALLENGE:
The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.

ADDED DATE:
2020-12-01 02:38:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
Tianzhen Evleen Huang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Evleen Huang

PROFILE:
A creative owner based in New York and that enjoys more than storytelling and bringing ideas to life through design. The works span across a variety of disciplines including digital social, typography, branding, event production, and motion media. The notable clients include Google, Evolution Fresh, Coke Cola, Coach, Estée Lauder, American Express, Macallan, among others. And also produces creative content for top American entertainment brands and some of the world's largest beauty brands.

NOMINATION DETAILS

Primary Residence Type Design by Tianzhen Evleen Huang is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Primary Residence Type Design by Tianzhen Evleen Huang is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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