Martin Zouhar Heffron Spirits and Alcohol
Heffron Spirits and Alcohol is Silver Design Award winner in 2020 - 2021 Packaging Design Award Category.
Heffron Spirits and Alcohol

Rum Heffron was created in 2020 on the occasion of the centenary of the return of Czechoslovak legionaries to their homeland, Czechoslovakia. The legionaries fought in Russia in 1914-1918 against the Russian Bolsheviks. Heffron is the name of one of the ships on which the legionnaires sailed from Vladivostok via Panama back to Europe. Therefore, the rum is of Panamanian origin and its design is inspired by letters sent by legionaries from their travels around the world home. Rum Heffron became one of the flagships of the manufacturer the Green Tree Distillery.

Heffron Spirits and Alcohol
Martin Zouhar Heffron
Martin Zouhar Spirits and Alcohol
Martin Zouhar design
Martin Zouhar design
Martin Zouhar

Martin Zouhar worked for international clients (Nestlé, Heinz, Procter & Gamble, Molson Coors, Ahold, etc.) in various agencies in Prague, Bucharest and Moscow. He specializes on consumer packaging, branding and visual identity. For almost last three years is working as a freelance graphic designer based in Prague. His main client is currently the Green Tree Distillery, where his task is to redesign current brands and develop new ones.

The Green Tree Distillery

The Green Tree Distillery was founded in 1518 in Prostějov, Czech Republic. It has undergone several transformations throughout history and now operates as a fully Czech-owned company, striving to restore the original tradition broken by 40 years of communist period and domination of the Soviet Union. It exports its products to more than 20 countries and the main brands currently include Heffron rum, Hanácká vodka and Stará myslivecká whiskey.