Heffron Spirits and Alcohol by Martin Zouhar |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Heffron PRIMARY FUNCTION: Spirits and Alcohol INSPIRATION: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe). OPERATION / FLOW / INTERACTION: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative. PROJECT DURATION AND LOCATION: This project started in July 2018 and was finished in August 2019 in Prague, Czechia. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm. Label: width 78 mm, height 58 mm. TAGS: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history RESEARCH ABSTRACT: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War. CHALLENGE: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand. ADDED DATE: 2020-10-30 22:45:00 TEAM MEMBERS (1) : IMAGE CREDITS: Photos of the bottles were made in studio Cotashon. PATENTS/COPYRIGHTS: Trademark (2019) Palírna U Zeleneho stromu |
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| Visit the following page to learn more: http://zoumar.eu | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Green Tree Distillery PROFILE: The Green Tree Distillery was founded in 1518 in Prostějov, Czech Republic. It has undergone several transformations throughout history and now operates as a fully Czech-owned company, striving to restore the original tradition broken by 40 years of communist period and domination of the Soviet Union. It exports its products to more than 20 countries and the main brands currently include Heffron rum, Hanácká vodka and Stará myslivecká whiskey. |
| AWARD DETAILS | |
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Heffron Spirits and Alcohol by Martin Zouhar is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Martin Zouhar. · Click here to register inorder to view the profile and other works by Martin Zouhar. |
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