The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

Amr Ibrahim Mousa is a professional in the fields of design, architecture, and art, with particular expertise in branding and innovative design. He obtained a master's degree from Politecnico di Milano, where he concentrated his thesis on the fusion of branding and architecture. His work has earned numerous national and international awards across various design disciplines. He has delivered keynote speeches at various design events and has achieved international recognition through exhibitions and features in prestigious institutions and media outlets.

MOUSA studio is an award-winning multidisciplinary design studio specialized in creating innovative, iconic, and memorable designs of architecture, interiors, brand identity, and product design. Founded by Amr Ibrahim Mousa who is an award-winning multidisciplinary designer, architect, and visual artist based in Milan, Italy. Amr has worked on a wide range of projects across different design disciplines worldwide, including architecture, brand identity, and product design. Amr's work has been recognized by multiple competitions and awards. His work was featured, and published on an international scale by a lot of well-known websites, magazines, and TV channels, most notably are the BBC, and World Brand Design Society.