The task was to create a visual identity for a new set of rules on office behavior in Telekom's new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. As a solution a very Clean Yet Playful design was created to promote these ideas and to evoke an instant emotional reaction in the viewer.

Only unique, meaningful and exciting experience can raise brand awareness and create real engagement. Experiences that evoke emotions and make sense. As a result we believe in ideas that are worth making them real. We nurture every project with professional knowledge, passion and creativity…

Hungarian Telekom is the largest Hungarian Telecommunications company and a subsidiary of Deutsche Telekom. Its activities cover three basic business areas:fixed line and mobile communications services for residential customers, services for SMB customers and corporate services provided to enterprise customers. The Magyar Telekom Group’s member companies operating in Hungary are managing content, media and other, non-access services provided under various brands. The Group’s international member companies are operating in the markets of the South-East European region as integrated and alternative telecommunications service providers.