New HQ New Rules System Of Norm Signage For Telekom by Hd Communication Kft.

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DESIGN DETAILS
DESIGN NAME:
New HQ New Rules

PRIMARY FUNCTION:
System Of Norm Signage For Telekom

INSPIRATION:
The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Permanent

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Office building, Signage, Illustration, Design, System of Norm

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-09-30 16:45:58

TEAM MEMBERS (5) :
Creative director: András Tarkovács, Art director: Ákos Polgárdi , Illustrator: Gergő Gilicze, Design Consultant: Scheitz András and Project manager: Netta Luzsi

IMAGE CREDITS:
Hd Communication Kft., 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Magyar Telekom

PROFILE:
Hungarian Telekom is the largest Hungarian Telecommunications company and a subsidiary of Deutsche Telekom. Its activities cover three basic business areas:fixed line and mobile communications services for residential customers, services for SMB customers and corporate services provided to enterprise customers. The Magyar Telekom Group’s member companies operating in Hungary are managing content, media and other, non-access services provided under various brands. The Group’s international member companies are operating in the markets of the South-East European region as integrated and alternative telecommunications service providers.

NOMINATION DETAILS

New Hq New Rules System of Norm Signage For Telekom by Hd Communication Kft is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

New Hq New Rules System of Norm Signage For Telekom by Hd Communication Kft is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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