When Covid-19 shut down Prince Edward Island's thriving tourism industry Tourism PEI knew something needed to be done to keep the province's many tourism operators in business. Insight was tasked with creating a campaign to inspire the local population to get out and enjoy everything the Island has to offer. The primary logo takes it's inspiration from vintage camp badges, calling to mind a sense of adventure, designed to inspire people to get out. The color palette is designed to be summery and high energy by using bright warm colors contrasted with darker cool colors.

Insight is a brand and marketing studio located in Prince Edward Island, Canada's smallest province. As the only full-service marketing agency on the Island, they facilitate, plan and implement strategic marketing plans and campaigns for businesses and non-profit organizations of all sizes.