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Activate Our Island Advertising Campaign by Dawn Binns |
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| DESIGN DETAILS |
DESIGN NAME:
Activate Our Island
PRIMARY FUNCTION:
Advertising Campaign
INSPIRATION:
The primary logo takes it's inspiration from vintage camp
badges, calling to mind a sense of adventure, designed to
inspire people to get out. The colour palette is designed to
be summery and high energy by using bright warm colours
contrasted with darker cool colours. Prince Edward Island is
known for it's lighthouses and while locals can sometimes
see their use in promotional materials as a trope the
lighthouse symbology here is elevated.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When Covid-19 shut down Prince Edward Island's thriving
tourism industry Tourism PEI knew something needed to be
done to keep the province's many tourism operators in
business. Insight was tasked with creating a campaign to
inspire the local population to get out and enjoy everything
the Island has to offer.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The campaign began to work in June 2020 and was launched in August 2020. The project was carried out in Charlottetown, Canada.
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
tourism, government, pei, campaign
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-09-30 14:37:55
TEAM MEMBERS (1) :
IMAGE CREDITS:
Dawn Binns, 2020.
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| Visit the following page to learn more: https://insightstudiopei.com/tourism-pei-acti
vate-our-island |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Insight Brand & Marketing Studio
PROFILE:
Insight is a brand and marketing studio located in Prince Edward Island, Canada's smallest province. As the only full-service marketing agency on the Island, they facilitate, plan and implement strategic marketing plans and campaigns for businesses and non-profit organizations of all sizes.
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Did you like Dawn Binns' Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.
Did you like Activate Our Island Advertising Campaign? Help us create a global awareness for good advertising design worldwide. Show your support for Dawn Binns, the creator of great advertising design by gifting them a nomination ticket so that we could promote more of their great advertising design works.
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