This is a story about a team of steampunk rabbits starring Rabbit King and his friends and foes. The creative team behind it created the dark humor series by combining the future-retro industrial style with a soft rabbit image to produce visual impacts. Background: Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as an agent of justice. Rabbit King hopes to pass on an positive attitude of actively seeking the truth in the world.

I've been highly active in China design scene since 2004 and founded Chenxingfu Studio and Mita Studio. One of my company Mitang, a Mi Ecosystem company, was incubated by Xiaomi in 2014. We specialize in IP （Intellectual Property） empowerment, product innovations, brands operations and more. One of my children camera product had won Good Design Award 2019, iF Design Award 2020 and various awards in China. Along the Rabbit King I have created other IP series, for example Chen's Friends, Mixiaotang and last but not least Lax & Convenience.

Founded in 2005, Chen Xing Fu Studio is specialised in producing comic story series, cartoon characters and derivative products such as clothing and toys. Chen Xing Fu Studio brings unique design styles to its series of works. From the popular series Chen's Friends to RABITTKING and Hi Monsters！etc, are all highly anticipated by fans.