The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin

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DESIGN DETAILS
DESIGN NAME:
The Adventures of Rabbit King

PRIMARY FUNCTION:
Original Character Series

INSPIRATION:
Grown-ups can believe in fairy tales too, and Rabbit King is the guardian of fairy tales in grown-up’s dream. He is a warm and innocent guy and is so adventurous. He goes on to search for the Blue Feather that represents hope on behalf of all of us who are busy making a living. We hope that Rabbit King and his kindhearted friends can express a kind of friendship and happiness between partners. We do not want to convey a single esthetic. Rabbits can go steampunk, and you can be whoever you want.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a bunch of steampunk rabbits starring Rabbit King and his friends and foes. We create the dark humor style series by combining the industrial future-retro style with the “soft” rabbit image to bring visual impacts. In the story, Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as a agent of justice. We hope to pass on an attitude of actively seeking truth.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
Vector graphics, 3D modelling, 3D printing, sculpture for prototype.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Rabbit sculpture: 34 x 8 x 11cm, Bird sculpture: 23 x 23 x 24cm, Giant carrot sculpture: 23 x 23 x 25cm. Others are all digital files.

TAGS:
Rabbits, Steampunk, motorcycle, machines, fantasy

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-09-30 11:06:32

TEAM MEMBERS (3) :
Zhang Xiao Yin, Sun Yu and

IMAGE CREDITS:
Zhang Xiao Yin, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Chenxingfu Cultural Co., Ltd.

PROFILE:
Founded in 2005, Chen Xing Fu Studio is specialised in producing comic story series, cartoon characters and derivative products such as clothing and toys. Chen Xing Fu Studio brings unique design styles to its series of works. From the popular series Chen's Friends to RABITTKING and Hi Monsters!etc, are all highly anticipated by fans.



NOMINATION DETAILS

The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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