Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.

forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.