Germain Robin California Brandy Branding and Redesign by Pierre Delebois

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DESIGN DETAILS
DESIGN NAME:
Germain Robin California Brandy

PRIMARY FUNCTION:
Branding and Redesign

INSPIRATION:
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity. The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution. The minimalist approach to the packaging of the 2 brandies follow the same philosophy: The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-09-29 17:48:18

TEAM MEMBERS (3) :
Pierre Delebois, Executive Creative Director, Tim Devereaux, Art Director and Steve Assandri, Production Manager

IMAGE CREDITS:
Pierre Delebois, 2020.

Visit the following page to learn more: http://www.forcemajeure.design
CLIENT/STUDIO/BRAND DETAILS
NAME:
E&J Gallo

PROFILE:
forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.

NOMINATION DETAILS

Germain Robin California Brandy Branding and Redesign by Pierre Delebois is a Nominee in Packaging Design Category.

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AWARD DETAILS

Germain Robin California Brandy Branding and Redesign by Pierre Delebois is Winner in Packaging Design Category, 2020 - 2021.



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