Three Squirrels is a Chinese snack brand, and each of their product packagings has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot squirrel with the product, and at the same time stand out from the many similar products on the shelf, is the designer's first consideration in this design.

Three Squirrels Co., Ltd. was established in 2012. The company is headquartered in Wuhu, Anhui. It is the first company in China that is positioned as a pure Internet food brand, and it is currently the largest food e-commerce company in China with sales. Its main business covers nuts. , Dried meat, dried fruit, puffed and other leisure snacks[1]. On December 3, the three squirrels announced that their annual sales in 2019 exceeded 10 billion, becoming the first company in the snack food industry to cross the 10 billion threshold.