super leg Package by Chen Wang

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DESIGN DETAILS
DESIGN NAME:
super leg

PRIMARY FUNCTION:
Package

INSPIRATION:
The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot (squirrel) with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-09-28 01:03:45

TEAM MEMBERS (1) :


IMAGE CREDITS:
Chen Wang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Three Squirrels

PROFILE:
Three Squirrels Co., Ltd. was established in 2012. The company is headquartered in Wuhu, Anhui. It is the first company in China that is positioned as a pure Internet food brand, and it is currently the largest food e-commerce company in China with sales. Its main business covers nuts. , Dried meat, dried fruit, puffed and other leisure snacks[1]. On December 3, the three squirrels announced that their annual sales in 2019 exceeded 10 billion, becoming the first company in the snack food industry to cross the 10 billion threshold.

NOMINATION DETAILS

Super Leg Package by Chen Wang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Super Leg Package by Chen Wang is Winner in Packaging Design Category, 2020 - 2021.



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