The main purpose of the project is to show the perspectives of lab-grown diamonds and 3D printing in the sphere of luxury jewelry. It shows a hummingbird drinking nectar as a symbol of nature and its balance. The stand, on the other hand, has zones of destruction with a dramatic black finish and looks as if it might break any minute. The question is, how long will the flower last, keeping its balance with the stem and feeding the bird on its nectar?

The brand ZELENIN was founded in 2017 by Roman Zelenin, a Russian designer with a background in CAD engineering. It was first presented to the public in September 2019 at the Vicenza jewelry show, where Deep Jewelry collection was introduced. DEEP Jewelry, a collection of wedding bands with cultivated diamonds, was initially conceived to spread the idea of reasonable luxury. The skewness of these rings, which follows the shape of palm lines, emphasizes human nature and reminds of the need to maintain environmental balance. Parure “Ratio” was virtually presented at the exhibition. In the virtual showcase, a 3D animated version was shown instead of the actual item in order to demonstrate one of the ways to save resources. The brand’s firm belief is that the future of the art of jewellery lies in a synthesis of technology and design. The jewellery of the future is a shine of novel ideas embodied in metal, ergonomics, and environmental care.

The brand ZELENIN was founded in 2017 by Roman Zelenin, a Russian designer with a background in CAD engineering. It was first presented to the public in September 2019 at the Vicenza jewelry show, where Deep Jewelry collection was introduced. DEEP Jewelry, a collection of wedding bands with cultivated diamonds, was initially conceived to spread the idea of reasonable luxury. The skewness of these rings, which follows the shape of palm lines, emphasizes human nature and reminds of the need to maintain environmental balance. Parure “Ratio” was virtually presented at the exhibition. In the virtual showcase, a 3D animated version was shown instead of the actual item in order to demonstrate one of the ways to save resources. The brand’s firm belief is that the future of the art of jewellery lies in a synthesis of technology and design. The jewellery of the future is a shine of novel ideas embodied in metal, ergonomics, and environmental care.