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Paul Robb Branding Accademia of Perugia Brand System and Campaign
Branding Accademia of Perugia Brand System and Campaign is Silver Design Award winner in 2020 - 2021 Graphics, Illustration and Visual Communication Design Award Category.
Branding Accademia of Perugia Brand System and Campaign

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

Branding Accademia of Perugia Brand System and Campaign
Paul Robb Branding Accademia of Perugia
Paul Robb Brand System and Campaign
Paul Robb design
Paul Robb design
Paul Robb

Based in Perugia central Italy, I infuse design and technology with a human element, creating experiences which capture and expand upon our clients’ visions. Over the past 20 years, I have created and developed, integrated solutions, campaigns and products for a diverse portfolio of brands, both in the private and public sectors, in Italy and internationally. I have developed brands, websites, mobile and tablet apps, events, documentaries, viral films, digital installations, games, retail experiences, social media channels and even found time to produce some advertising.

Accademia Di Belle Art Perugia

The Perugia Accademia offers courses on all aspects of the visual arts. Founded 1573 the Accademia is one of the oldest art and design institutions in the world. The Accademia had a problem with student numbers and the branding system brought them from 150 students to over 700.