SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival. All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them.

Founded in 1930 and located in Pasadena, California, ArtCenter College of Design is a global leader in art and design education. With a current enrollment of approximately 2,250 students (54% female and 46% male, representing more than 40 countries), the College has a student/faculty ratio of 8 to 1. ArtCenter offers 11 undergraduate and seven graduate degrees in a wide array of industrial design, visual and applied arts disciplines, as well as a joint MS/MBA program with the Drucker School of Management and a minor in Social Innovation through the Designmatters program.