SciFest Los Angeles Festival Identity System by Ching-Fa Lung |
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| DESIGN DETAILS | |||||
| DESIGN NAME: SciFest Los Angeles PRIMARY FUNCTION: Festival Identity System INSPIRATION: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system. UNIQUE PROPERTIES / PROJECT DESCRIPTION: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival. OPERATION / FLOW / INTERACTION: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments. PROJECT DURATION AND LOCATION: The project started in December 2017 but finished in December 2019 in Pasadena. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic RESEARCH ABSTRACT: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project. CHALLENGE: To re-design a pre-existing event and create holistic design experience through branding. ADDED DATE: 2020-06-29 07:35:32 TEAM MEMBERS (1) : IMAGE CREDITS: Ching-Fa Lung, 2020. |
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| Visit the following page to learn more: https://www.chingfalung.com/scifestla/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Art Center College of Design PROFILE: Founded in 1930 and located in Pasadena, California, ArtCenter College of Design is a global leader in art and design education. With a current enrollment of approximately 2,250 students (54% female and 46% male, representing more than 40 countries), the College has a student/faculty ratio of 8 to 1. ArtCenter offers 11 undergraduate and seven graduate degrees in a wide array of industrial design, visual and applied arts disciplines, as well as a joint MS/MBA program with the Drucker School of Management and a minor in Social Innovation through the Designmatters program. |
| AWARD DETAILS | |
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Scifest Los Angeles Festival Identity System by Ching-Fa Lung is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ching-Fa Lung. · Click here to register inorder to view the profile and other works by Ching-Fa Lung. |
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