The concept is a double box of black chocolate tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three-dimensional cut outs. The inner side of the packaging displays the mini tablets through a direct cut out in the box, shaped as a volcano for chili, and respectively as gold bar treasure for lemon and pepper, because, in the past, spices were just as valuable as gold. The ships carrying the spices would give birth to legends and stories on the way back.

A technical background and an architecture degree supply all instruments in order to create a vision of the utmost visual impact. Ion began by experimenting with fonts, printing techniques, or production. I learnt how to built a die-cut for a cardboard box. He made his way through diverse visual projects, from a news page designer, to Playboy illustrator, packaging and brand designer, that which increased versatility as a professional. He also always keeps an open eye to all trends in design.

A technical background and an architecture degree supply all instruments in order to create a vision of the utmost visual impact. I began by experimenting with fonts, printing techniques, or production. I learnt how to built a die-cut for a cardboard box. I made my way through diverse visual projects, from a news page designer, to Playboy illustrator, packaging and brand designer, that which increased versatility as a professional. I also always keep an open eye to all trends in design. By collaborating with some of the biggest marketing companies I built experience which allows me to design visuals that can reach the highest expectations. Whether it's a branding project or simply a packaging design, my approach is always on the same wavelength with the client's creative and technical objectives.