Pancho González Use It Outdoor Campaign
Use It Outdoor Campaign is Iron Design Award winner in 2019 - 2020 Advertising, Marketing and Communication Design Award Category.
Use It Outdoor Campaign

This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.

Use It Outdoor Campaign
Pancho González Use It
Pancho González Outdoor Campaign
Pancho González design
Pancho González design

It is an omnichannel comprehensive advertising agency with 10 years of experience in the Chilean market, with operations throughout Latin America through the Constellation Group. It started 2010 with only three people and today there are already 35 talents working for local and global brands. The work has been recognized in Chile and abroad, developing the digital ecosystem of each of the clients with successful financial results.