Use What Moves You Outdoor Campaign by Pancho Gonzalez and Cristian Chavez

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DESIGN DETAILS
DESIGN NAME:
Use What Moves You

PRIMARY FUNCTION:
Outdoor Campaign

INSPIRATION:
Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
Photography, Illustrator & Photoshop

SPECIFICATIONS / TECHNICAL PROPERTIES:
OOH inside the subway.

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-03-18 03:44:24

TEAM MEMBERS (4) :
Cristián Chávez, Jorge Fajardo, Neil Arce and Pancho González

IMAGE CREDITS:
Pancho Gonzalez and Cristian Chavez, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Inbrax

PROFILE:
It is an omnichannel comprehensive advertising agency with 10 years of experience in the Chilean market, with operations throughout Latin America through the Constellation Group. It started 2010 with only three people and today there are already 35 talents working for local and global brands. The work has been recognized in Chile and abroad, developing the digital ecosystem of each of the clients with successful financial results.



NOMINATION DETAILS

Use What Moves You Outdoor Campaign by Pancho Gonzalez and Cristian Chavez is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Use What Moves You Outdoor Campaign by Pancho Gonzalez and Cristian Chavez is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



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