Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simplified use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

Karen Cuthbert is a graphic designer, currently living and working in Bielefeld, Germany. She is passionate about visual identities, editorial design and packaging design. Karen Cuthbert's ambition is to simplify and clear complicated forms and structures and create conceptual unique work.

The story of Wolffstrunk starts in 1994 when Gerhard Wolff, a skilled electronic engineer, discovered the hobby of distilling alcohol for fun. In the North-East of North Rhine-Westphalia, in a small town called Extertal, Gerhard Wolff produces with passion and love, finest fruit schnapps and liqueurs by using traditional methods in his private distillery. Today, Gerhard Wolff distils alcohol and produces his schnapps and liqueurs two or three times a year. Just the best is his motto. All fruits are hand-picked and the juice cold-pressed. Pears, apples, cherries, plums, strawberries, raspberries and blackberries – every kind of fruit with sugar content is transformed into delicious drinks called Wolffstrunk with variable levels of alcohol.