Wolffstrunk Corporate Identity by Karen Cuthbert

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DESIGN DETAILS
DESIGN NAME:
Wolffstrunk

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.

OPERATION / FLOW / INTERACTION:
The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.

PROJECT DURATION AND LOCATION:
The project was my bachelor thesis and took about 4 month time.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Brandbook: 128 mm x 175 mm, 132 pages

TAGS:
Corporate Identity, Corporate Design, Brand Design, Logo Design

RESEARCH ABSTRACT:
The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.

CHALLENGE:
The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.

ADDED DATE:
2020-03-13 20:11:46

TEAM MEMBERS (1) :
Karen Cuthbert

IMAGE CREDITS:
#1-#5 Karen Cuthbert, 2020

PATENTS/COPYRIGHTS:
Copyrights belong to Karen Cuthbert, 2020

Visit the following page to learn more: http://www.karencuthbert.de
CLIENT/STUDIO/BRAND DETAILS
NAME:
Gerhard Wolff – Wolffstrunk

PROFILE:
The story of Wolffstrunk starts in 1994 when Gerhard Wolff, a skilled electronic engineer, discovered the hobby of distilling alcohol for fun. In the North-East of North Rhine-Westphalia, in a small town called Extertal, Gerhard Wolff produces with passion and love, finest fruit schnapps and liqueurs by using traditional methods in his private distillery. Today, Gerhard Wolff distils alcohol and produces his schnapps and liqueurs two or three times a year. Just the best is his motto. All fruits are hand-picked and the juice cold-pressed. Pears, apples, cherries, plums, strawberries, raspberries and blackberries – every kind of fruit with sugar content is transformed into delicious drinks called Wolffstrunk with variable levels of alcohol.

NOMINATION DETAILS

Wolffstrunk Corporate Identity by Karen Cuthbert is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Wolffstrunk Corporate Identity by Karen Cuthbert is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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