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Ye Wang and Wei Chen New Vision Packing
New Vision Packing is Iron Design Award winner in 2019 - 2020 Packaging Design Award Category.
New Vision Packing

Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify. The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.

New Vision Packing
Ye Wang and Wei Chen New Vision
Ye Wang and Wei Chen Packing
Ye Wang and Wei Chen design
Ye Wang and Wei Chen design
Nanpai Farm

Nanpai farm is a middle and high-end fruit and vegetable juice and beverage company in China. The company has established and strictly improved the effective food safety and quality assurance system. The company has advanced testing equipment and strict quality control system. Its consumer group is between 16 and 50 years old. In the production process, the international advanced HPP instant sterilization technology is adopted to ensure the safety of juice. The company has a number of industry advanced fruit processing, beverage filling and other production lines. The technologies of cold crushing of fruit produced by raw pulp, filtration of concentrated juice production, ultra-high temperature instantaneous sterilization of beverage filling and aseptic cold filling are in the leading position in the industry. Through ISO9001 and other quality, safety, environmental management system certification, pure juice and medium concentration juice drinks market share market share leading. This series of juice USES fresh fruit such as sweet orange, mango, passion fruit and so on. The whole process is carried out in the cold chain environment, without adding water, essence, color, preservative and edible acid, the product maintains the original fruit nutrition and pure taste. The company produces all products to health, nutrition as the core, close to the consumer demand, the selection of seasonal fresh fruit. The main products are low sugar, light wind, high quality fruit from fresh producing area, unique flavor, the main product appeal of "healthy carry, 100% fruit juice". In the process of accelerating development, nanpai farm has established joint venture partnership with domestic well-known beverage and food companies, and launched juice brand beverage products to meet the needs of various consumers in the domestic beverage market. A variety of pulp drinks are introduced for daily consumption scenes such as parties and restaurants, with the selection of high-quality raw materials and the juice content reaching over 60%. The fruit juice products contain pulp, fruit oil, and vitamin C, vitamin E, carotene, and other beneficial to the human body of a variety of active substances and trace elements.